The Real Estate Conundrum: As an Active Agent, Should Referrals Be Part of Your Business?

As an active real estate agent, you’re constantly looking for your next client. You prospect, network, maintain your circle, follow up with past clients, and invest time and resources into generating new business. But there’s another group of real estate professionals whose business is built on identifying clients: referral agents. Referral agents develop relationships with prospective buyers, sellers, landlords, and …